Videocracy 作者：Kevin Allocca

Videocracy 出版社：Bloomsbury Publishing PLC

Videocracy 精彩文摘

Since then, I’ve hung out with Bear a few times—including at an internet-meme symposium at MITa—and “Double Rainbow” is Bear. It is a complete encapsulation of who he is. The video is silly and raw and overflowing with an almost unnatural intensity of feeling, and Bear is all of those things too. “You don’t see me in it, you’re seeing it through me,” he liked to say. “You experienced what I experienced.” People have asked me if he understands why people find it funny—the subtext being that we are laughing at him, not with him—and he does. But even laughing at him, you’re sharing the moment with him. He told me that it is his mission to spread a message of happiness, spirituality, and positivity throughout the world and he believes the video helps him achieve that. It’s what he calls his “gift to humanity.” Every time we watch it, share it, parody it, or sing it, we join Bear’s personal mission.